Chevrolet’s first car pulled onto the auto scene like a decked-out debutante. Race-car driver Louis Chevrolet imagined an upscale dream car based on the racing cars he loved. The Series C Classic Six produced 40 horsepower and could go a whopping 65 miles per hour, competing with the high-performance cars of its time. For the first couple of years, it was simply called “the Chevrolet.” While Chevrolet co-founder Bill Durant would quickly shift the company toward affordability, performance would stay at the heart of Chevrolet for a century to come.
The National Corvette Museum celebrates Chevrolet’s 100th anniversary with a special 14-car exhibit, showcasing a variety of Chevrolet vehicles through the decades. On display are a 1912 “Little” – a product of the Little Car Company which was dissolved into Chevrolet; a 1928 Phaeton Touring Car; a 1935 Chevrolet; a 1936 Canopy Express Pick-up – used for produce display and delivery; a 1942 ‘War Car’, a 1955 Bel Air; a 1958 Impala; a 1964 Corvair; a 1965 Chevelle 300; a 1970 Chevelle; 1987 Monte Carlo; a 1996 Camaro; a 2003 50th Anniversary Corvette and a 2012 Volt.
“Our goal for this exhibit was to not only offer a wide variety of Chevrolet models, but also select vehicles to represent each decade of the 100 years,” said Katie Frassinelli, Marketing Manager and member of the Museum’s Display Committee.
As with the majority of vehicles on display in the museum, all of the exhibit cars are on loan from private individuals with three of them on loan from the General Motors Heritage Center. The display runs through December 31, 2011 in the Museum’s Exhibit Hall and is included with regular museum admission.
The National Corvette Museum is located at I-65, exit 28 in Bowling Green, Kentucky and is open daily, 8am-5pm CT. Admission is $10 for adults, $8 for seniors, $5 for kids age 6-16, kids under 6 are free, or family admission (everyone in the same household) is $25. For more information on the Museum, visit www.corvettemuseum.org or call 800-538-3883.
In addition to the Museum’s celebratory exhibit, Chevrolet has launched a special “Chevy 100” channel on Pandora featuring 100 popular songs with Chevrolet-related references such as Prince’s “Little Red Corvette” and Don McLean’s “American Pie.” Additionally, Chevrolet is sponsoring the August 20 Woodward Dream Cruise – a grassroots event which draws an estimated 1.5 million car enthusiasts and 30,000 muscle cars to Michigan’s legendary Woodward Avenue. Chevrolet fans can also vote for their favorite models in a tournament-style bracket challenge which will eventually crown just one Chevy as “the best” at www.chevrolet.com/100-years/best-chevy-of-all-time/.
Katie Frassinelli, Marketing and Communications Manager
National Corvette Museum
270-467-8846 | 800-538-3883 x146 or firstname.lastname@example.org